Perhaps the biggest drawback of online shopping is the time gap between purchasing and playing with goods.

Retailers need to do everything they can to make this after-sales period informative to build crucial customer loyalty.

We recently tested today’s digital high street by surveying 1,000 consumers about their attitudes and personal experiences before benchmarking these findings against the performance of the UK’s top 25 retailers.

The after-sales period is a crucial time for retailers to show customers they are going the extra mile and to ensure they come back to the site for future purchases. However, the average score in this area was only 65%, so where can retailers improve?

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