What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those?

  • 1. Crawl ability there are are a lot of sites who block themselves from being crawled.
  • 2. Bad meta tags. Some don’t include any tags and others have hundreds of keywords.
  • 3. No alt tag. The alt tag for images can move your images up to the top of image search. Images have SEO value to.
  • 4. No social media follow/share not having these ways to promote your content will bring you down.
  • 5. Poor loading times. Try to keep it under 5 seconds people.

About Matt Cutts

Matthew “Matt” Cutts currently heads the Webspam team at Google. He works with the Search Quality team on search engine optimization issues.

Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. Matt got his Bachelor’s degree at the University of Kentucky and Master’s degree from the University of North Carolina, Chapel Hill. At 2007 PubCon, Cutts stated that his field of study was computer science; he then moved into the field of information retrieval, and search engines after taking two outside classes from the university’s Information and Library Science department. Before working at the Search Quality group at Google, Cutts worked at the ads engineering group and SafeSearch, Google’s family filter.There he earned the nickname “porn cookie guy” by giving his wife’s homemade cookies to any Googler who provided an example of unwanted pornography in the search results.

Cutts is one of the co-inventors listed upon a Google patent related to search engines and web spam.

In November 2010, Cutts started a contest challenging developers to make Microsoft Kinect more compatible with the Linux operating system. At the time, Microsoft had stated that the use of Kinect with devices other than the Xbox 360 was not supported by them.

Cutts has given advice and made statements on help related to the use of the Google search engine and related issues.

In January 2012, on the news that Google had violated its own quality guidelines, Cutts defended the downgraded PageRank of the Google Chrome homepage results noting that it was not given special dispensation.